APPLE AUTISM AWARENESS

Project Type : Animation
Year : 2025
Services: 3D Animation, Character Design, Art Direction

A thoughtful animated campaign for Apple's inclusion initiative.

We partnered with Apple to create a sensitive, colourful animated campaign for Autism Awareness. The project required a careful balance of playfulness and respect — conveying Apple's commitment to accessibility and inclusion through warm, character-driven animation. The result was a series of beautifully crafted assets that celebrated neurodiversity while maintaining Apple's distinctive visual language.

  • CREATIVE DIRECTOR – JEAN-PIERRE LE ROUX

    CONCEPT & CHARACTER DESIGN - ARNU VAN DER WESTHUIZEN & PJ OFFNER

    3D MODELLING & TEXTURING - HEIN OOSTHUIZEN & THABANG CHUENE

    RIGGING - ANDRE DAVIDS

    ANIMATION: SAMBULO NXELE & STEFANO MENEGALDO

    POSE LIBRARY: SAMBULO NXEL

    SHADING - CLEO HENDRICKS

    LIGHTING - CLEO HENDRICKS 

    RENDER & COMPOSITE - JEANPIERRE LE ROUX & CLEO EHENDRICKS

    SENIOR PRODUCER – JENNA-LEE KEYS

Development

Previous

Boxt Aircon
Next

Apple Bilingual