APPLE AUTISM AWARENESS

Project Type : Animation
Year : 2025

we were super excited when Apple contacted us to help with their Autism Awareness initiative. We were tasked with creating a short animation and supporting illustrations that celebrate the diversity and richness of the autism spectrum.

We created four unique characters that represent different emotions, traits, abilities, expressions, and identities across the spectrum. The purpose of the campaign was to show how varied autism can be. We focused on including a mix of races, genders, behaviours, emotional expressions, and communication styles.

For the style, we used cinematic lighting and soft textures, adding warmth, depth, and realism to each character.

  • CREATIVE DIRECTOR – JEAN-PIERRE LE ROUX

    CONCEPT & CHARACTER DESIGN - ARNU VAN DER WESTHUIZEN & PJ OFFNER

    3D MODELLING & TEXTURING - HEIN OOSTHUIZEN & THABANG CHUENE

    RIGGING - ANDRE DAVIDS

    ANIMATION: SAMBULO NXELE & STEFANO MENEGALDO

    POSE LIBRARY: SAMBULO NXEL

    SHADING - CLEO HENDRICKS

    LIGHTING - CLEO HENDRICKS 

    RENDER & COMPOSITE - JEANPIERRE LE ROUX & CLEO EHENDRICKS

    SENIOR PRODUCER – JENNA-LEE KEYS

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