APPLE AUTISM AWARENESS
Project Type : Animation
Year : 2025
we were super excited when Apple contacted us to help with their Autism Awareness initiative. We were tasked with creating a short animation and supporting illustrations that celebrate the diversity and richness of the autism spectrum.
We created four unique characters that represent different emotions, traits, abilities, expressions, and identities across the spectrum. The purpose of the campaign was to show how varied autism can be. We focused on including a mix of races, genders, behaviours, emotional expressions, and communication styles.
For the style, we used cinematic lighting and soft textures, adding warmth, depth, and realism to each character.
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CREATIVE DIRECTOR – JEAN-PIERRE LE ROUX
CONCEPT & CHARACTER DESIGN - ARNU VAN DER WESTHUIZEN & PJ OFFNER
3D MODELLING & TEXTURING - HEIN OOSTHUIZEN & THABANG CHUENE
RIGGING - ANDRE DAVIDS
ANIMATION: SAMBULO NXELE & STEFANO MENEGALDO
POSE LIBRARY: SAMBULO NXEL
SHADING - CLEO HENDRICKS
LIGHTING - CLEO HENDRICKS
RENDER & COMPOSITE - JEANPIERRE LE ROUX & CLEO EHENDRICKS
SENIOR PRODUCER – JENNA-LEE KEYS