APPLE WOW

We were excited to jump on board with Apple for Project Wow which is an App Store series highlighting AI-powered apps. The goal was to showcase AI in everyday tools, through four simple scripts: writing CVs, learning English, photo editing, and video editing.

Each app has a unique "wow" moment.
With Canva, users create a polished resume just by painting over an image and prompting AI to help craft both text and layout.
EF Hello makes learning English more interactive by using conversational AI that you can speak to or role-play with in real-time.
Meitu uses AI to smartly crop, scale, and extend your photo backgrounds with just a few taps.
And Vivavideo lets you swipe through your footage and instantly generate clean captions with AI-powered auto-subtitles.

Our task was to break these experiences down into step-by-step visuals, using familiar in-app gestures and actions. We kept each story playful and easy to follow, while making sure that “wow” moment shone through in every touchpoint.