BENEFIT

We were super excited to be briefed by Benefit to create key visuals and animations for the launch of Benefit’s new BADgal Bounce mascara. The goal was to show a new kind of volume for lashes that feels big bouncy and full of life.

We were asked to build an inflated CGI world that brings bounce and volume to life through 3D animation. We used bouncy inflatable shapes as a visual metaphor to introduce a new category of mascara. The product attributes we focused on were full fluffy and lifted.

We took Benefit’s existing brand shapes and made them bouncy. Textures we used included fluffy, matte ,satin and metallic finishes all tied together with their bright signature colours. We combined these 3D elements with model photography to show off the mascara’s payoff in a fresh bold way.