BENEFIT
BADGAL BOUNCE MASCARA
Project Type : AnimationYear : 2025Services: 3D Animation, Product Visualisation, Social Media ContentBold, bouncy animation for Benefit Cosmetics' mascara launch
Benefit Cosmetics tapped Arcade Studio to create show-stopping 3D animated content for the launch of their BADgal BOUNCE mascara. We developed a series of playful, high-energy animations featuring the product in stylised 3D environments — complete with dynamic camera moves, bold typography, and the signature Benefit pink. The assets were delivered across social media, e-commerce, and in-store digital displays.
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CREATIVE DIRECTOR – JEAN-PIERRE LE ROUX
SKETCHES & DESIGN - ARNU VAN DER WESTHUIZEN
3D DESIGN & MODELLING - HEIN OOSTHUIZEN, THABANG CHUENE
FUR & TEXTURE- MICHAELA CLAASEN & JEAN-PIERRE LE ROUX
CGI/ ANIMATION/ SIMULATION- PARTNERS IN CRIME
SHADING - MICHAELA CLAASEN, CLEO HENDRICKS, JEAN-PIERRE LE ROUX
LIGHTING - CLEO HENDRICKS, CHRIS LORD, JEAN-PIERRE LE ROUX
COMPOSITING – GUI FELIX
SENIOR PRODUCER – JENNA-LEE KEYS & LEIGH HUMAN
Development
