Samsung

Samsung Week 2024

Project Type : Animation
Year : 2024

WE TEAMED UP ONCE AGAIN WITH THE AMAZING TEAM AT CHEIL & SAMSUNG HQ IN SEOUL, KOREA FOR 2024 SAMSUNG WEEK. THIS YEAR, WE BROUGHT TO LIFE  ADORABLE SAMSUNG BLUE HELPERS, REPRESENTING THE DEDICATED STAFF WHO PREPARE FOR SAMSUNG WEEK EACH YEAR.

OUR FILM SHOWCASES THESE CUTE MINIONS ASSISTING WITH VARIOUS TASKS WHILE USERS AROUND THEM EXCITEDLY RECEIVE AND UNBOX THEIR SAMSUNG PRODUCTS. OUR FUN CHARACTERS AND ANIMATION BUILDS ANTICIPATION FOR THE EXCITEMENT OF SAMSUNG'S BIRTHDAY WEEK.

OUR WORK WAS PREPPED FOR BILLBOARDS IN ICONIC SPOTS LIKE PICCADILLY AND KING’S CROSS (UK), 837 AND TIMES SQUARE (NYC), AND THE DUOMOSQUAREIN MILAN (ITALY), SPREADING THE ENERGY OF SAMSUNG WEEK TO A GLOBAL AUDIENCE!

  • CREATIVE DIRECTOR - JEANPIERRE LE ROUX

    SKETCHES & DESIGN - ARNU VAN DER WESTHUIZEN

    3D DESIGN & MODELLING - HEIN OOSTHUIZEN, THABANG CHUENE

    ANIMATION: FRANCOIS SCHONKEN, SAM WILSON, IVAN MENDOZA

    CLOTHING GEO & SIMULATION – THABANG CHUENE

    POSING LIBRARY- SAM

    SHADING - MICHAELA CLAASEN, CLEO HENDRICKS

    LIGHTING - CHRIS LORD, CLEO HENDRICKS

    RIGGING: MICHAELA CLASSEN

    RENDER & COMPOSITE - CHRIS LORD

    SENIOR PRODUCER – LEIGH HUMAN , JENNA-LEE KEYS 
    SAMSUNG MARKETING GROUP- CHEIL WORLDWIDE

Development

A_Pose_Yoga_v01_BG.png
A_Pose_Designer_Man_BG.png
A_Pose_Designer_Woman_BG.png
A_Pose_Gamer_BG.png
A_Pose_Robe_Man_BG.png
A_Pose_Corgi_v01_BG.png
A_Pose_Minion_Tall_v01_BG.png
A_Pose_Minion_Glasses_v01_BG.png
A_Pose_Minion_hair_v01_BG.png
A_Pose_Minion_Hat_v01_BG.png
Previous

Apple Homework
Next

Migros Playmobil Mania Shopping List