Takealot
The Ultimate Checkout Sale
Project Type : AnimationYear : 2023Takealot.com, the largest online retailer in Africa, their sister Superbalist.com, one of the largest online fashion and home stores, and MrD takeout and grocery delivery, are celebrating their “Ultimate Checkout” sale. 3 Days of crazy deals 2nd to Black Friday.
Our friends over at The Cavalry creative agency reached out to us to design and create a 25 second animated spot featuring “The Ultimate Checkout”.
Together with the Cavalry we created a cute story about a girl and her corgi recieving their deals, from Tech and Appliances, to fashion and home, to food and groceries. Our brief was to feature each brand in a different room in the house. We conceptualized a contained environment that changes rooms as the character moves through the house.
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Creative Director - JeanPierre Le Roux
Concept & character design - Arnu Van der westhuizen
3d design - Hein Oosthuizen, Thabang Chuene
Rigging - Andre Davids
Animation - Louis Russouw
Shading - Michaela Claasen, Cleo Hendricks
Lighting - JeanPierre Le Roux
Render & Composite - JeanPierre Le Roux
Producer - Teagan Lennox
Development
