SUNO AI
Project Type : Animation
Year : 2024/ 2025
Suno AI is a music creation program. Last year, we were lucky enough to be contacted by them and asked to bring our Arcade style to life for their new music feature by creating four unique characters, each representing a different music style on the platform.
We got to work and went through multiple rounds of design and sketching before finalizing our characters: Lorenzo, Madame Mystique, Drama King, and Nemesis.
Each character was designed to align with Suno’s brand guide, incorporating their signature color palette and gradients. We then animated the characters into short, looping clips and videos.
We chose a playful but recognizable style that connects immediately with each genre and complements the overall look and feel of the platform.
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CREATIVE DIRECTOR - JEANPIERRE LE ROUX
SKETCHES & DESIGN - ARNU VAN DER WESTHUIZEN
3D DESIGN & MODELLING - HEIN OOSTHUIZEN, THABANG CHUENE
RIGGING - ANDRE DAVIDS, MICHAELA CLAASEN
ANIMATION: SAMBULO NXELE, ANDRE DAVIDS
SHADING - MICHAELA CLAASEN, CLEO HENDRICKS, CHRIS LORD
LIGHTING - CLEO HENDRICKS, CHRIS LORD, JEANPIERRE LE ROUX
RENDER & COMPOSITE - CLEO HENDRICKS, JEANPIERRE LE ROUX
SENIOR PRODUCER – JENNA-LEE KEYS